Spencer Shaver Denver is a businessman with phenomenal sales and marketing expertise. Based in Colorado Springs, he has curated an impressive resume through his work in business management, specifically helping small companies from coast to coast finetune their corporate vision and dominate new segments of the market.
Today, the business coach has some interesting words of wisdom for small business owners as far as their marketing efforts are concerned; truly words worth living by.
“I completely get it,” says Spencer Shaver Denver, “small businesses have a shoestring budget. Marketing becomes an expense that is often kicked to the curb. Before you do that, let me point out that we now live in an era where marketing has never been more affordable, trackable or effective.”
Spencer Shaver cites some key statistics. A recent study by customer research and analytical firm, Invesp, shows that SMEs spend less than $300 a month on online marketing and 75% of them have reported that this modality is very effective in drawing in new clients, so much so that 37% of these companies plan to increase their digital marketing spend over the next 12 months.
“With so many tools, it’s hard to zero in on just one or two,” Spencer Shaver Denver admits. “This is why I urge SME owners to start small and start strong. Email marketing is the go-to online tool that is proven to generate an ROI of $38 for every dollar spent.”
The businessman advises entrepreneurs to stick to the tried and tested route. The first step, according to him?
“Begin with an elevator pitch, a value proposition, if you will. Plenty of research has shown us that the average attention span on an internet user is 6 seconds. This means you have very little time to sell them on your products or services. The solution? Create a killer pitch that is bound to seize people’s attention in a matter of seconds.”
The businessman goes on to say that corporate citizenship is the way of the now. Customers look to brands that are actively involved in their communities, and display a genuine concern for social and environmental causes.
“You could participate in a 5k charity run or print bookmarks for the local library,” Spencer Shaver Denver advises. “It doesn’t take much but this kind of entrepreneurial philanthropy goes a long way to leverage your efforts within the local community and discover new ways to get your marketing message to the target demographic.”
When it comes to customer retention, the businessman is a strong advocate for fostering loyalty.
“Remember, it’s a lot less expensive to retain an existing customer than it is to get a new one.” Spencer points out. “The bedrock of a successful marketing strategy is to establish strong relationships with your client base. A great way to do that is by making your email marketing campaign engaging and valuable to the point where your customers look forward to getting it in their inbox.”
Spencer Shaver Denver acknowledges that we live in a world that first wants to experience before it can trust. He advises business owners to not dismiss the power of a free trial. This is a great way to invoke value in your offerings and coerce your prospects to carry out the purchase.
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Spencer Shaver is the owner and Executive Producer at Skyward Artists Group. He has created a number of profound and thought-provoking documentaries rooted in the Christian faith.
His most recent endeavor, The Lost Temple film released in 2018, explored the archaeological history of Temple Mount, the holiest site in Israel and the alleged location for a series of structures that have long since been demolished. Now being one of the most politically charged sites in the world, the film showcases Temple Mount in a new light and seeks to uncover evidence to suggest that these structures were more than myth.
Spencer Shaver has taken his philosophies in life and business and turned that dedication into a professional consulting firm in 2009. He has guided business owners in the US to practice sustainably, grow their revenues and establish a strong foothold within their communities through meaningful philanthropic efforts.
Spencer Shaver Denver is a creative phenom within the entertainment realm, passionate about delivering thought-provoking content to global audiences. He is the Executive Producer at Skyward Artists Group, a Colorado-based company that specializes in Christian-themed documentaries and movies. The businessman has worked with industry heavyweights like PBS, FoxSports, and ESPN and composed music for film and T.V. productions.
“Soundtracks tell an amazing story, although most people dismiss their contribution in cinematography,” says Spencer Shaver. “The world of cinematic music is truly remarkable. Music’s primary job is to add nuance and drama to the narrative. When executed well it’s…magic.”
The entrepreneur has some interesting words about the technical influence of a soundtrack.
“Music helps the production’s cuts and camera work,” he explains. “For instance, a character’s emotions may be private. Music conveys those motivations to the audience in a way not much else can.”
Spencer Shaver Denver continues, “A perfect soundtrack can do one of two things; complement onscreen antics or work against them to highlight the filmmaker’s creative prowess. Brilliant, isn’t it?”
The composer strongly believes that, over and above being an additive, music can also be a separate entity all on its own. He elaborates on this quite simply.
“Cinematic scoring can become a character too. It can be used to, say, offset an actor’s jokes if timed well,” says Spencer. “Music can also be punctuated into a soliloquy to give its opinion on what’s been said, whether that is to agree with or disparage the ongoing dialogue.”
Spencer Shaver Denver has proven that his work ethic is uncompromising, having executive produced The Lost Temple film that was released in 2018. It is an eye-opening documentary, filmed entirely on location in Israel, that sheds light on the archeological history of Temple Mount; a politically and biblically charged site.
As far as his own philosophies are concerned, the entrepreneur has nothing but encouraging words for budding composers. “Observation is so so crucial before you put pen to paper,” he says. “When I first started out, and even to date, I make it a point to closely study experimental and creatively stimulating soundtracks, even if that means watching a film over 20 times.”
What challenges does the composer grapple with in the business? “For one,” he begins, “scoring for T.V. is tricky, given the scheduling. What I mean by that is, for every hour of television time, you need about 30 minutes of music. You also have to factor in revisions, so the turnover can be pretty demanding.”
Candidly, the composer reveals that he has seen days where he’s attained only 3 minutes of usable music out of a full day with the orchestra.
“It’s grueling for sure, only the most dedicated players make it,” Spencer adds humorously. “Because it requires every ounce of creativity I own, it holds a rare attraction for me!”
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Spencer’s expertise runs the gamut from entrepreneurial philanthropy, business consultancy, and filmography. His productions have created a seismic shift on a global scale and are all strongly rooted in his core Christian beliefs.
Starting out as a martial arts instructor in 1995, the businessman’s tenacity and spirit have taken him far. He has dedicated his talents to helping businesses from all over the country to realize their true potential and explore exciting and lucrative business opportunities.
Spencer Shaver Denver is a businessman and community activist from Colorado, dedicated to helping small businesses grow their philanthropic efforts since 2009. Having developed a number of community programs to assist brands in an official capacity, he believes that even startups with a few resources can do amazing social work on their own.
That same spirit is what has defined his own philanthropic journey. What are Spencer’s thoughts on corporate citizenship?
“Companies both small and large have a tremendous social responsibility,” the activist explains. “Some startups are concerned that donating their time and money spells disaster for their bottom line. I’m here to dispell that myth. History has shown us that consumers are strongly drawn to a brand that has fostered an impressive presence in the community through ethical sourcing, hiring practices and volunteerism.”
Statistics prove that Spencer Shaver Denver’s philosophy isn’t without merit. In 2015, Chinese researchers studied 42 cases and realized that there is a compelling correlation between higher social responsibility work and higher financial gains. A survey in 2017 backs these statistics; 87% of customers admitted they would purchase from a brand that advocated for a social issue close to their own hearts.
The businessman reminds startups that there’s diversity in philanthropy. For instance, companies may choose to contribute to an environmental awareness program, partake in a volunteer grant or host fundraisers for their favorite charity. There’s a lot of room to get creative!
“Businessmen, I’m talking to you,” Spencer Shaver Denver says pointedly, “don’t reinvent the wheel. You’ll see better outcomes if you join novel projects that are already in progress. Look up agencies or local boards that are already working with startups to implement specific solutions. This will be more effective than starting from scratch.”
The activist touches upon the benefits of actively being involved in charitable efforts. Statistics show that roughly 5% of U.S.-based charitable giving stems from corporations; an alarmingly low number.
Spencer Shaver Denver says, “It isn’t all giving. Corporate social investment reaps a ton of benefits for the business too. Other companies are likely to partner with startups that have a proven social record as this directly reflects on how customers see them.”
“Are millennials your target demographic?” Spencer questions. “Perfect! Research proves that Gen Yers are very collaborative and do their homework before building a relationship with a brand.”
He continues, “With a click of a button on social media, your audience knows who you’ve partnered with in the past, the social causes you support and your involvement in the community. All the more reason to use corporate citizenship opportunities to humanize your brand.”
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Spencer Shaver is the owner and Executive Producer of Skyward Artists Group, a Colorado-based firm. He uses though-provoking cinematography to deliver powerful entertainment to global audiences. The businessman has also composed and scored music for a variety of TV and film productions for heavyweights like FoxSports, ESPN, and PBS.
Spencer offers professional consulting services to small businesses from coast to coast to improve workflow processes and maximize profitability. He has helped over 100 companies acheive their financial objectives.
The businessman’s philanthropic efforts are rooted in his Christian faith. He is on a mission to help companies not only explore lucrative ventures, but also achieve meaningful philanthropic work.
Temple Mount is a site in Jerusalem, its 3000-year old history interlocked in a highly charged political battle. Jewish scriptures believe that it was once home to the First Temple, built in 500 BC, and the Second Temple, erected in the 6th century BC, both structures having been long-since erased from existence.
It is prophesied to become the site for a Third Temple during Christ’s Second Coming. Islamic religion maintains that it is the third holiest location following Mecca and Medina.
Spencer Shaver Denver is the executive producer at Skyward Artists Group. In 2018, his eye-opening documentary, The Lost Temple, explored the origins of Temple Mount.
Completely filmed on location, Spencer Shaver Denver’s take on this enthralling tale studies ruins, historical texts and expert testimonies to prove that the two structures, collectively known as the Holy Temple, did indeed stake a claim on Temple Mount all those centuries ago.
Because of its controversial origins, conflicting testimonies and the lack of scientific evidence to support that either of these two structures actually existed, numerous instances of violence have flared up on Temple Mount, with inter-religious tensions running high.
Israeli forces regained control over the Old City of Jerusalem in 1967 and today, the site rests within the power of the Jerusalem Islamic Waqf, a charitable trust that carefully supervises the entry of visitors.
The Temple Mount Sifting Project, presided over by the Bar-Ilan University, is currently ongoing, receiving generous funding from private donors through the Israel Archaeology Foundation.
The Sifting Project was spurred by the events of 1999 when an Islamic group conducted illegal renovations on the site and disposed off of 9,000 tons of dirt that contained priceless archaeological artifacts. This prompted renowned archaeologist Dr. Gabriel Barkay to sift through the matter and retrieve clues from a time long past.
Today, the Sifting Project has attracted the efforts of over 200,000 volunteers, bringing countless artifacts to light. These findings have largely swayed the theories challenging the Holy Temple’s existence, changing the course of history as we know it.
Every bucket of earth that has been sifted contains some measure of glass vessels, metal objects, mosaic tesserae stones, and fragments of pottery. Occasionally, valuable finds are exhumed like a clay sealing that appeared to contain the inscription, “Belonging to Iyahu son of Immer” in Hebrew; this was a priestly family believed to have existed contemporaneously with the First Temple.
Another find was a rare silver coin, reportedly minted at Temple Mount itself. Till date, over 5000 coins have been found on-site ranging from the Persian period, circa the 4th century BCE, to the modern era.
Spencer Shaver Denver’s film, The Lost Temple, touches upon the historicity of Temple Mount in great detail. Through a profound narrative, it takes into account the Director of the Sifting Project Dr. Gabriel Barkay’s testimony, and his theory that someone tried very hard to erase all mention of the temple from the pages of history. The documentary also features many of the artifacts found during the excavation.
Spencer Shaver Denver creates stimulating films and documentaries that are founded in theology. He has a flair for delivering cinematographic productions to audiences in a way that leaves a lasting impression.
Spencer Shaver Denver also cherishes a passion for business and shares his acumen with small companies across the country to help them develop their business models. The entrepreneur has taken to several philanthropic pursuits and believes in the value of giving back to the community. He advises businesses on how to achieve systematic and meaningful philanthropic work.
Today, Spencer Shaver Denver continues to immerse himself in exciting business opportunities and explore his passion for Christian filmography.
Charity begins at home or, in this case, business. Many businessmen choose their favorite charity on a whim; whether that’s because a friend suggested it or because they feel a certain emotional connection towards a certain cause.
Entrepreneurial philanthropy is more than simply showering money on a beneficiary. Here, you have the opportunity to bring about real change and solve real problems.
Spencer Shaver Denver is a consultant on entrepreneurial leadership and philanthropy and advocates that, much like starting a business from the ground up, philanthropy is about clarifying your own objectives, assessing the true impact of giving to a social issue and developing a proactive plan.
Create a Checklist That Details Your Motives for Giving:
“What are my beliefs and values?”
“Which values and beliefs will anchor my philanthropy.”
“How personally engaged do I want to be?”
Introspection is key to a sustainable philanthropic effort. Take into account the people, problems, places, pathways, and philosophies that are in urgent need of your support.
Spencer Shaver Denver endorses that if you are committed to making meaningful change in this world, it’s important to articulate your personal definition of philanthropy, uncover issues that feed into this definition and ponder the outcomes you hope to achieve.
Study the Issue and Its Immediate Environment:
Research is so important not only for the cause itself but the factors surrounding it. What many don’t know is that philanthropy, if done without introspection, can actually have an adverse effect on the issue you so strongly started out to help.
For instance, well-meaning donors gave toward hurricane relief efforts in the form of food and toiletries, however, it was soon found that this impacted local stores that needed the business to make a living.
The solution, according to Spencer Shaver Denver? Don’t be so hasty to write that check. Take into account underlying factors and how these play into each other. Invest the time to understand why the cause has been set up and how exactly your money is going to be used.
Measure the Time Impact of Your Support:
“Give a man a fish and you’ll feed him for a day, teach a man to fish and you’ll feed him for a lifetime.”
A single individual with power can do astonishing things. What often falls by the wayside is that we do not consider the time benefit of our support. For instance, giving towards the construction of an orphanage will reap benefits for decades to come, but the benefits accrued from volunteering at, say, a soup kitchen for a day is much more short-lived.
Spencer Shaver Denver encourages entrepreneurs to first develop a time frame for their intended support. This narrows the pool of options and makes the decision much easier.
Spencer Shaver Denver Helps Philanthropists Make Meaningful Change:
Spencer is a business consultant and guides entrepreneurial philanthropists in their journey toward discovering unique ventures, deploying financial resources the right way, and ultimately, making real change in the world.
Spencer Shaver Denver has a passion for strategic and purposeful business ventures; a passion that he has transformed into life-changing philosophies.
He has helped over 100 small businesses from coast to coast give meaning to their philanthropic efforts and structure a POA that spells success.
As any small business owner will tell you, the road to success is paved with adversity.
Research by the SBA suggests that about 627,000 businesses open each year and only 32,000 live to tell the tale.
Spencer Shaver Denver is a business consultant in Colorado who has worked with over 100 small businesses to help them master the everyday challenges of production, staffing, marketing, and motivation. He offers 4 key tips to help businesses get past this dreaded statistic.
1. Market Like You Mean It
Marketing is expensive and small businesses don’t have all the money in the world to splurge. Spencer Shaver Denver advocates that email marketing campaigns and social media are a great way to nurture relations with customers. Not only are these super cost-effective, but they help reach new prospects in a fraction of the time.
Word-of-mouth referrals also do the trick. For instance, you could offer your current clients 10% off of their next invoice for every referral. That way, you don’t have to rely on an expensive online referral system.
2. Streamline Supply to Save Costs
Production chains are getting more and more complex for small businesses to handle, given the logistics; large amounts of inventory, multiple suppliers and overseas shipping. It pays to ensure that supply chain breakdowns are averted. For instance, have alternate suppliers, store sock off-site and have sufficient backup inventory.
The rule of thumb, according to Spencer Shaver Denver? Never have surplus stock lying around as that ties up capital that could be used for more immediate opportunities. Moreover, learn to measure the value of a supplier. Even if one is more expensive than a handful of others, they may be more valuable to your business in terms of reliability, quality, and support.
3. The Right People Can Take You Places
When recruiting a team, use selective hiring tactics. Make sure to communicate the type of work culture you’re looking to build. Spencer Shaver Denver believes in setting the scene; talk about your customers, partners and investors, so that candidates know whether they’re the right fit. That way, it’s easier to align HR assets with business objectives.
After the recruitment phase, it’s just as important to continue investing in your employees, basically, holding workshops, training programs, and making resources available to those who need it.
Statistics released by the Association of Talent Development show that companies that spend more on training, enjoy a 24% higher profit margin than those that do not. And when employees know that their worth is valued, loyalty and productivity rise.
4. Foster Long-Term Motivation
The key to long-term motivation is supportive leadership. These types of leaders work closely with their team, lend a sympathetic ear and offer great incentives. Empower your workforce by delivering positive reinforcement; “What can I do to help make your job easier?” rather than “Here’s how you can do your job better.”
And whether in a boardroom or soccer field, it’s important to push for teamwork. Employees have to be given something bigger than themselves to focus on. Recognize and reward hard work. This boosts morale and sets the stage for future success.
Spencer is an entrepreneur and small business consultant with a flair for developing management, sales, and marketing strategies that get the job done. He believes in sharing the philosophies he’s picked up through decades in the field, philosophies that became the bedrock of his professional consulting firm, founded in 2009.
Spencer Shaver Denver’s mission is to continue to empower business owners from coast to coast to seek out meaningful vision, create actionable strategies, fix weak links and become stronger than they ever were before.
Revered as the meeting place of heaven and earth, Temple Mount, a 3000-year old hill in Jerusalem, is shrouded in controversy. Biblical texts maintain it was once home to the Holy Temple; a series of structures (mainly comprised of two separate buildings) said to have existed circa 500 BCE
The question remains; Was the Holy Temple mere legend or larger than life?
The Holy Temple: Two Mythical Buildings (And Maybe Even a Third)
This was contemporaneously the holiest place on Earth. Fast forward to the 21st century, it is now embattled in conflict; conflict that questions its very existence.
The First Temple was reportedly erected by Solomon, hence the name Solomon’s Temple, in 957 BCE and ravaged by Babylonian armies in 586 BCE during a city raid. The Second Temple, said to have been built in 516 BCE, was expanded upon by Herod, procuring the name Herod’s Temple, only to be demolished by the Romans in 70 CE.
Unfortunately, there is no sufficient proof to support the existence of either of these constructions. Jewish religion has prophesied that a third temple will be erected in the Messianic age (Christ’s Second Coming).
Controversy Meets Confusion
So did it exist or didn’t it?
The Holy Temple has stirred up confusion among scholars and laypeople alike. With the passage of time and the nebulous nature of history, many aren’t too sure of its exact whereabouts even assuming it did exist.
The Wailing Wall is an archaic limestone wall that still stands on Temple Mount. It is said to have been erected as part of the expansion of the Second Temple, but again, this is open to universal contention.
The Lost Temple Film, Executive Produced by Spencer Shaver Denver
In 2018, a documentary titled “The Lost Temple” was released, touching upon the history of Temple Mount, now the most politically charged site on the planet.
The documentary, entirely filmed on location, is a tale for the ages. It considers accounts from world-renowned archaeologists Eli Shukron, Gabriel Barkay and Shimon Gibson. Their mission is to study historical scripts, expert testimony and tangible evidence to prove that these buildings were more than just words on a page.
In fact, The Lost Temple documentary even explores the possibility that some very powerful people worked very hard to reduce the Temple to a mere footnote in history.
Per one of the film’s historians, “The fact they had to do so much to destroy the evidence shows you how much evidence there is.”
God’s foothold on Earth; the most divine place known to mankind; a site locked in a cultural battle between historians and the western era – Is the Holy Temple the greatest building never built?
Spencer Shaver Denver is the executive producer at Skyward Artists Group, a company based in Colorado. He creates thought-provoking films and documentaries, strongly rooted in the Christian faith. Spencer Shaver Denver has a keen eye for rich narratives and cinematic productions; all delivered in a way that resonates with global audiences. His mission is to make a difference in modern-day films.
Spencer Shaver’s philosophy in films closely resembles his philosophy in business. Using his acumen in the professional sphere, he has worked with hundreds of small businesses to improve workflow processes and impart higher levels of motivation.
As a nod to his core Christian beliefs, Spencer Shaver Denver also nurtures a number of philanthropic passions. He teaches businesses the value of paying it forward through organized charitable efforts. Today, Spencer Shaver Denver continues to pursue exciting business ventures and explore his passion for theological cinematography.